



Getting the right tools for driving customer loyalty is one thing. Using market-proven methodology like DIAMETRICS® is another. Knowing how to use them effectively to gain a competitive advantage in today's data-driven business environment is something else entirely.
Analogically, building a successful marketing strategy involves taking a customer-centric, cross-functional approach throughout the whole organization. It also requires a deep understanding of the relationships between people and modern technologies. That's what we're here for.

There are countless important decisions needed to be made before one can bring a complex loyalty program to life.
Combining a robust technology, top-of-the-line customer experience, highly engaging content, relevant management of marketing resources, and solid fraud prevention policy - all at the same time - can be quite difficult. Don’t worry - we’ll take care of it.

The process of incorporating new technologies into one's business is one of our main areas of expertise.
Our goal is to help companies face the challenges posed by the digital revolution. Having many years of experience in running successful loyalty projects all around the world, we can be your guide on your way to becoming a digital leader.







09 Jan 2026
What does a great loyalty program look like? For Raffael Fappiano, Senior Product & Project Manager at Azul Brazilian Airlines, it comes down to three key principles: simplicity, digitalization, and personalization.

08 Jan 2026
In this episode of Let’s Talk Loyalty & Loyalty TV, Joanna Witsch speaks with Ros Netto, Global Head of Rewards at Virgin Active, about how the brand is using loyalty to motivate healthier, more active lifestyles.

08 Jan 2026
Loyalty programs are often viewed as cost centers—expensive to run, heavy on discounts, and difficult to prove ROI. But it doesn’t have to (and it shouldn’t) be that way. Well-designed programs can turn loyalty into one of the most reliable profit engines a brand can build.
Newsletter
Customer loyalty tips
straight to your inbox
Join the other 10 000 subscribers to start receiving:
![]() | ![]() | ![]() |
| Educational Materials | Inspiring Success Stories | Trending Event News |
Please wait


